Amin and his father are longtime operators of Impressive Dry Cleaners, a family business in Denver, CO. He recognized that the garment care market was changing: walk-in customers alone could not support Impressive in the long term. Like any forward thinking operator, Amin wanted to create new revenue streams for Impressive. He noted two important changes in consumer behavior: (1) tech-enabled delivery service was becoming a way of life for many and (2) customer interest in sending out their laundry was at an all-time high. Sensing a huge market opportunity, his main concerns were whether margins in these services would be attractive enough to support his “Uber-for-Laundry” vision and how he could reach customers without spending tens of thousands of dollars building his own software.
“The first question was how to reach new customers, and we know customers are on their phones. Starchup’s wash & fold software is the perfect solution – customers can easily sign up, enter their information and preferences, and place orders on the app.” But just as important was Starchup’s delivery management solution. “Order margins on dry cleaning delivery were just as good as walk-in. Customers gave us higher piece counts and Starchup’s delivery system made our operation less costly.” On top of that, Impressive was able to boost wash & fold margins. “On Starchup, customers are able to choose add-ons like upgraded detergent and fabric softener right in the app. These charges are then automatically added to their orders. We saw margins as high as 800% on add-ons.”
In one year, Impressive grew its delivery service to processing $5,000 per week in revenue on Starchup. In that year, Impressive acquired 690 customers through the app. Impressive found wash & fold add-ons achieved margins as high at 800%.