Krista, a mother of four, saw a lucrative business case for solving her own problem. “After a long day of taking care of the kids, moms want to relax with a glass of wine. They don’t want to do laundry.” Moms are also great wash and fold customers becausethey often manage the laundry for multiple people, resulting in higher margins per order. So Krista started WishWash Laundry with the goal of redefining the business of laundry delivery service while specifically targeting mothers. The challenge was getting customers and managing the delivery operations.
“We don’t do mailers, door-to-door, or print marketing. We do most of our marketing through very targeted online advertising and word-of-mouth – especially among new mothers looking for ways to save time in their day.” WishWash needed a way for customers to easily sign up, enter their information and preferences, and place orders. “The WishWash app with laundry pick up and delivery software was perfect for this. We direct our online advertising to the web ordering portal and customers are placing their orders within minutes of finding us. And we found that new mothers were showing off how easy our app is to get and use!”
In the first year of operations, Krista acquired over 450 wash and fold customers and grew to over $4,500 in weekly revenue through Starchup's laundry POS System. And in an industry that is often well-known for customer dissatisfaction, WishWash earned an overall customer rating of 4.82 out of 5